Who is Himel?

Himel commences design and manufacture in a state-of-the-art facility in China to meet the demand for high-quality electrical products. Launch of low-voltage power products in 2009 lays the groundwork of the comprehensive portfolio for electrical infrastructure in residential, commercial and industrial sectors.

Where is Himel made?

Himel starts international operations with production at a new state-of-the-art facility located in China. Himel’s brand strategy is redefined with the launch of low-voltage power products, designed for robust electrical infrastructure.

Is Himel a good brand?

Following bold growth in the residential segment, Himel expands the home electrical portfolio with the launch of the Prime V2 Series. Increasing its stake in accessories, Electrical Insulation Tape is launched. With new marketplace positioning, Himel becomes a go-to brand for reliable and safe electrical products.

What is Himel brand strategy?

Himel’s brand strategy is redefined with the launch of low-voltage power products, designed for robust electrical infrastructure. Himel brand targets upcoming economies launching 3 Series, an affordable range of value-engineered electrical products. Himel’s portfolio is reinforced with new products for Home Electric & Industrial Automation.

Is Himel a B2C brand?

With new marketplace positioning, Himel becomes a go-to brand for reliable and safe electrical products. Venturing into B2C digital retail, Himel starts offering products through Lazada, Shopee, Blibli, JD.ID and Tokopedia in Asia. Operations start in Ivory Coast and Benin—Himel becomes available in 50+ countries.

Why did Himel expand its product portfolio in 2019?

In 2019, the brand widened its product portfolio into home electrical and industrial automation as per compliance with international standards. Following bold growth in the residential segment, Himel expands the home electrical portfolio with the launch of the Prime V2 Series.