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Google Ads Video Professional Assessment Exam Sample Questions (Q29-Q34):

NEW QUESTION # 29
Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign? 1

A. Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
B. Because inflation could result in the budget depleting faster without increasing unique reach.
C. Because inflation will likely result in the targeting of irrelevant demographics and placements.
D. Because inflation might cause too many impressions of the same ads to serve to the same users.

Answer: D

Explanation:
A: Because inflation might cause too many impressions of the same ads to serve to the same users.
Inflating the tCPM bid can lead to excessive frequency, where the same users see your ads too many times, resulting in ad fatigue and potential annoyance.
While option B is also a potential issue, option A is the primary reason to avoid inflating tCPM.

NEW QUESTION # 30
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?

A. You should send a survey to existing customers asking about their checkout experience.
B. You should ask store visitors where they heard about your company.
C. You should compare video ad interactions against the timing of completed sales.
D. You should extend the conversion window to be longer.

Answer: D

Explanation:
B: You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.
This is crucial for products with longer purchase cycles.
The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.

NEW QUESTION # 31
Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart. Why is tracking those lighter conversion events advisable?

A. It's advisable because they help increase brand awareness.
B. It's advisable because they can be predictive of a full sale.
C. It's advisable because they create greater loyalty among customers.
D. It's advisable because they have the same value as a primary conversion.

Answer: B

Explanation:
D: It's advisable because they can be predictive of a full sale:These "lighter" conversions (micro-conversions) indicate user interest and engagement, which often lead to final sales.
Tracking these events provides valuable insights into the customer journey and helps optimize campaigns.
The other options are not the primary reason to track micro-conversions.

NEW QUESTION # 32
A marketing manager wants to reach and engage with potential customers via a Google Video campaign.
What first step do they need to complete to get started?

A. Prepare a manual bidding strategy.
B. Link Google Ads to their YouTube channel.
C. Build a list of relevant keywords.
D. Install a video code on their website.

Answer: B

Explanation:
B: Link Google Ads to their YouTube channel.
Linking the Google Ads account to the YouTube channel is essential for running video campaigns.
It allows for uploading and managing video ads, as well as tracking performance.
The other steps are important but come after linking the accounts.

NEW QUESTION # 33
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

A. Life Events
B. Affinity Audiences
C. Customer Match
D. Custom Audiences

Answer: D

Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their specific interests and search activity.
This is ideal for reaching advanced musicians by targeting relevant keywords and websites.
The other options are broader targeting solutions.

NEW QUESTION # 34
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